As an experienced preschool photographer I find picture days to be the most fun job a photographer can have, because there’s nothing like capturing those sparks in children’s eyes.
I have a boutique approach to school and preschool portraiture: I’m constantly experimenting with light and textures to offer creative solutions that look nothing like the cookie-cutter products that dominate the industry. My style is painterly and timeless, and I also offer optional seasonal personalisation (back-to-school, fall, holidays and spring) to accessorise my set.
I design and source my sets and equipment with care, choosing responsibly made materials, and purchasing either from fellow small businesses or from the circular economy.
I was born and raised in Europe, between France and Italy, in a big family, surrounded by many kids, and always with a camera in my hands. I speak four languages which allows me to connect with most of the children I photograph.
I arrived in Madison in 2021, I’m fully insured, and I’m here to stay and find my place in the community.
My style is colourful and painterly, but not distracting, because the focus is the children. That being said, I work with a variety of beautiful, highly artistic sets that I craft and source with the greatest care.
I offer affordable children’s photography for families, and custom portrait solutions for schools who have strong visual identities, or space limitations, or prefer outdoors photographs (weather permitting). My tools are versatile and I can make them work anywhere. Also, I love a challenge, and when I get creative with my equipment there are very few limits!
I love to capture smiles, but if a child isn’t feeling it, of they’re shy, or if they’re not big smilers, that’s not something I want to force. My goal is to find their spark, to connect with them and reveal expressions that are authentic and real, and that parents will recognise as their child’s. I come to the daycares and preschools with a process and a flow, and then meet children who have their own personalities and temperaments, and I try to work with that. Sometimes they’ll want to run around and climb on my set, and as long as they’re safe – and my equipment too – I’ll roll with it, because sometimes all that’s needed is for the children to forget they’re being watched and photographed.
I aim to capture a gallery of images, some traditional portraits, and some more candid, allowing the kids to move and show who they are. That gives parents the opportunity to chose between the classic headshot and a sweet moment, or go with both.
After picture day, I handle and communicate directly with the families and do all of their ordering through online galleries, my goal is for schools to have an enjoyable experience, and not to add to their workload.
Flavia Fontana Giusti © 2024
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